With so many words, sounds, and images competing for our attention, how do brands get their message heard? Smart, well planned communications break through the media overload. From promoting a concept to building awareness of a brand or an idea, a great campaign speaks directly to the audience and that is the only way we believe and do. In essence, communicate what is essential and in a manner it is meant to be.
Every successful brand needs goodwill, favorable opinion to survive in today’s dynamic economic and social climate. The brand that has long prided itself on its fine quality may suddenly feel the impact of a sudden social/economic change with the borders melting and news traveling faster and easier. New social groups or community groups may suddenly challenge any brand standing with demands for social change. We believe in simplifying the PR management of brands by “Championing” topics that are relevant to the consumer group and all stake holders.
Store brand management – we understand the distinct challenges in managing a store brand. With deep rooted experience in handling store brands in almost every category, we offer Retail store brands what it deserves - promise of what to expect, product or the experience. Strategic store brand management involves the design and implementation of visual audits that manage the imagery and visual experience of the store brand and the story communicated at the store level - often viewed in organizations as an operational/execution detail than the strategic role and importance it has.
Identity management is all about “Fingerprinting” the brand DNA. More importantly in “Telling” the consumers the core reason why the brand exists. The dynamics of the current market scenario often “Tempt” most marketers to “React” to every trend and to cash-in on the short term bumper crops, almost forgetting the core values of the brand. The “Fingerprint” often serves as that useful “Anchor” in staying on-course and faithful to the very reason why the brand is/was successful.
“Measurability” – is possibly the most discussed topic today than ever before. Media planning and buying – often that fine balance of “Qualitative and Quantitative” objectives that make the brand “Visible”. We approach media with a simple philosophy: Measurability = Visibility + Likeability. Therefore approach discipline obviously is an intelligent combination of these goals by understanding the “Landscape pressures” within each environment rather than mere understanding of “Category pressures”. Result: broad-based visibility rather than mere “Narrow-based” visibility benchmarked against the category spends.