Himalaya Turmeric Range:
Spot On! Spot Off!
• New Product Launch
What: Digital, Content
Who: Himalaya
How: TVC, Social Media, Influencer Marketing
The Perfect Balance:
Himalaya's Dark Spot
Clearing Turmeric Range
There are time-tested methods. And there are new-age
techniques. People want the best of both. Himalaya Dark
Spot Clearing Turmeric range combines these perfectly. It’s
a product benefit that needed to be conveyed in a bal-
anced manner.
Problem…
Good skincare takes time. But the time-crunched,
want-now generation seeks rapid results. And yes, the
solution needs to be safe while being effective. Himalaya’s
Turmeric range did exactly this. The challenge was to com-
municate it in their language – effective, crisp and instant!
…Solved
e took the core product benefits and
turned it into a straight-to-the-point mes-
sage that offered the solution without
mincing words (or wasting seconds).
The insight
There’s surplus information when it comes to skincare. And people often
try many things to find out what’s right. When they go “all natural” they
feel they’re missing out on modern science. Or the other way round. We
came in with the ‘right balance’ of nature and science. A range that effectively reduces spots, without any harmful side effects.
Concept
This spot-on insight metamorphized into our campaign thought “Spot On!
Spot Off!”. The brazen directness of it meant we didn’t need to do much
more to convey the message.
The Rollout
A slickly produced film was followed by barrage of engaging social media
content. Each element was fine-tuned to deliver one singular message.
Efficient, effective and excellent in getting results.
Uptick
Interest to view rate:
70%
In 3 months, the range was amongst
Top 2 selling SKUs across UAE
Top 2 selling SKUs across UAE
