Celebrate something different this Iftar!
Ice-cream sales see a decline during a decline because people tend to stay indoors, or prefer traditional Arab sweets. How did we solve this by bringing together an inspired collaboration?
Baskin Robbins decided to make an impact on sales during Iftar by inspiring audiences try something different. We designed a campaign called Iftar inspirations, getting the people to create new and unique recipes, with the help of two influencers.
By pairing two influencers, one traditional and one who is more known with the youth, we created a collaboration that would inspire hundreds of people to celebrate Iftar with Baskin Robbins.