Discover Your Nature!
Within the Middle East, Himalaya needed to find a way to engage with women and build awareness around Himalaya’s face & skin care products. The challenge was taking an established brand and making it young, fun and entertaining, giving it an almost new feeling, whilst also using influential young women to remind our audience about the importance of natural beauty.
Instead of looking at a brand driven idea, we re-looked at our content from a consumer perspective. In doing this we decided to create engaging content in a video format, by directing conversations around skin and how to take care of the skin naturally. We used 6 influencers who had a younger following, and used them to create conversation on camera of skincare featuring Himalaya.
The result was enthusiastic, fresh content delivering awareness about both skincare and Himalaya at the same time, without sounding too brand focused, which in turn helped resonate our message with the targeted audience.
The videos were welcomed by the viewers, and generated conversation on social leading to over 5 million and more views.