Nikon Premium Member
Explore the World, Differently.
Nikon NPM is a highly beneficial membership program targeted at photography enthusiasts. While researching and planning future campaigns for NPM, we realised that while the program was great, the awareness for the membership was quite low. We then took it upon us to build a campaign that would help it get noticed and showcase the benefits of the membership too.
We created a 360 campaign to talk of the many benefits of Nikon Premium Member, as well as inform people about how being a part of this would open their world to huge range new experiences and opportunities, courtesy of Nikon. The idea was to spread awareness through an attractive and informative manifesto style video, as well as create engaging content that would take about how being a part of NPM would impact them and their photography.