Our big idea was for Club Noor to launch the first ever Instagram page that didn’t want to be followed.
We launched an Instagram profile called “infinite_creations” set it to private; then denied any follow requests with unique direct message replies.
We received over 4000 DMs to the infinite_creations account from users wondering what all the hype was about. 329,000 organic engagements across our influencer accounts and our own platforms.
We reached out to a sum total of 4.67 million people without a dime spent on paid media. Our total investment on the Influencers was 9x the mileage of what we would have gotten through a paid media campaign.