Amber Case Study:
Raising Cane’s
• Raising Cane’s
What: Digital, Campaign
Who:Raising Cane’s
How: Films, In-store Collaterals
Raising Cane’s:
Putting the 'Fast'
in Fast Food
Some people dream of being astronauts, while some want to be president. But Todd Graves, dreamed of opening an amazing Chicken Finger Restaurant. And so, Raising Cane’s was born. From 1996 to today, Raising Cane’s has been committed to serving craveable Chicken Finger meals, with a great Crew, cool culture and being actively involved in the Community.
Problem…
Raising Cane’s is 10 years old in the Middle East. While people know them for their craveable chicken fingers, we wanted them to also know that Raising Cane’s serves them at lightning-fast speed.
....Solved
What do a selfie, a first date, and a squad hangout have in common? They all take longer than Raising Cane’s does to serve up hot, craveable chicken fingers. That was what sparked the thinking behind the ‘Chicken Fingers in a Snap’ campaign. Designed for the generation of today, the campaign captures real, relatable moments and interrupts them, just like Raising Cane’s interrupts hunger, with their quick service.
Insight
We drew direct reference from our audience’s life- fast lives, fast content, fast cravings. And we delivered on it with the Raising Cane’s promise of ‘Chicken Fingers in a Snap’.
Concept
The campaign helped further the positioning of Raising Cane’s as the go-to spot when hunger hits and patience runs thin. By celebrating speed without compromising quality, Raising Cane’s reminds everyone that you don’t need to wait long for crave-worthy satisfaction.
The Rollout
The campaign helped further the positioning of Raising Cane’s as the go-to spot when hunger hits and patience runs thin. By celebrating speed without compromising quality, Raising Cane’s reminds everyone that you don’t need to wait long for crave-worthy satisfaction.
